Privacy Policy

Last updated: July 2026

Trend Sector ("we", "us", or "our") operates this store at trend-sector.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from us.

Information We Collect

When you visit our store, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies. When you make a purchase or attempt to make a purchase, we collect personal information including your name, billing address, shipping address, payment information, email address, and phone number.

How We Use Your Information

• To process and fulfil your orders
• To send you order confirmations and shipping updates
• To communicate with you about your orders or enquiries
• To send you marketing communications (only if you have opted in)
• To improve and optimise our store
• To comply with legal obligations

Legal Basis for Processing

We process your personal data only where we have a lawful basis to do so under UK GDPR. This includes:

• Contract performance — processing your order, arranging delivery, and managing returns requires us to handle your personal data.
• Legal obligation — we are required by law to retain certain data (e.g. financial records) and may share information with authorities if required to comply with applicable law, regulation, or legal process.
• Legitimate interests — we use order and contact data to fulfil and manage purchases, and may use anonymised analytics to improve our store, where this does not override your rights.
• Consent — marketing communications are only sent where you have explicitly opted in. You may withdraw consent at any time.

Any automated processing, email collection, or data handling carried out by our systems — including order tracking, fulfilment notifications, and customer communications — is performed solely where necessary to comply with applicable legal obligations or to fulfil contractual requirements. We do not collect, store, or process personal data beyond what is required by law or strictly necessary for the completion and delivery of your order. Where automation is used, it is limited to purposes that are legally justified and directly connected to the fulfilment of your purchase or our legal compliance obligations.

Sharing Your Information

We share your personal information with third parties only to help us provide our services:

• Shopify — our e-commerce platform. Your data is stored through Shopify's data storage, databases and the general Shopify application. See Shopify's Privacy Policy at shopify.com/legal/privacy.
• Fulfilment partners — we share your shipping address with our suppliers to deliver your order. They are not permitted to use your data for any other purpose.
• Payment processors — your payment information is processed securely and we do not store your card details.
• Google Analytics — we use Google Analytics to understand how visitors use our site. This data is anonymised.

Your Rights (UK GDPR)

As a UK resident, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Withdraw consent for marketing at any time

To exercise any of these rights, email us at: hello@trend-sector.com

Cookies

We use cookies to maintain your session, remember your cart, and understand how you use our store. You can control cookies through your browser settings. Disabling cookies may affect your shopping experience.

Data Retention

We retain your order information for a minimum of 6 years to comply with UK tax and accounting requirements. Marketing data is retained until you unsubscribe.

Third-Party Links

Our store may contain links to other websites. We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

Contact Us

For any privacy-related questions or requests, contact us at:
Email: hello@trend-sector.com
Store: trend-sector.com